In-Store Event This Saturday (8/19) in Burbank, CA!

IMG_5117There was such a great turnout on release day for my MY ROTTEN STEPBROTHER BOOKS release party at Anderson’s Book Shop that the store sold out of books! I understand Amazon has had trouble stocking and shipping the books as well, so my apologies to anyone who’s still waiting to get their hands on copies. But I have some good news for you…

If you live in Southern California, you can get any or all of the books this Saturday, August 19, 2017 from 2-4pm at the Barnes and Noble in Burbank! They’re fully stocked and ready to go, and I’ll be on hand to sign books, as well as to give out book cookies (a/k/a “bookies”), stickers, bookmarks and more!

It’s sure to be another fun day, so I hope to see you there!

New Post on Scary Mommy Today!

My Rotten CookiesI’m so excited to be back on Scary Mommy. I have a new post up there today called It’s Time For Us To Embrace A New Kind of Fairy Tale. It’s all about what got me to write the My Rotten Stepbrother books, specifically the crummy examples most fairy tales set for girls. Check it out and let me know what you think!

And don’t forget… it’s just two days until the books come out and My Rotten Release Day Chart Twerk! Mark your calendars and order your copies at 12pm your local time, this Tuesday, August 1, 2017!

Finally, if you’re in the New York area, stop by my launch party at Anderson’s Book Shop in Larchmont on Tuesday, 8/1 at 6pm. There will be books, stickers, signings and adorable little cookies like the ones in the picture above. I’d love to see you there!

Announcing: My Rotten Release Day Chart Twerk!

blogbookhead_3If there’s one thing I’ll never fail to procrastinate about, it’s promoting my books. I mean, I worked really hard on them, I’m super proud of them, and I wrote them hoping lots of people would enjoy them. But taking that step to say, “Please buy them” just feels kind of, y’know, icky.

Promotion is the writers’ equivalent of a root canal, a tax audit, or sitting through a marathon of all 97 Transformers movies back to back. I would do just about anything short of colluding with Russia to get around it.

So I’ll make this quick.

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Maddie – loves fairy tales, can’t stand her stepbrother

My books are coming out, and I think you’re going to love them. They’re fun, irreverent twists on four beloved fairy tales, with lots of humor and heart. They’re great for kids and fun for parents who like to read to kids. They answer questions like “What if the glass slipper fit one of the wicked stepsisters before Cinderella got a chance to try it on?”, “What if Belle wasn’t beautiful?” and “What if the seven dwarfs were kick-butt karate masters?” You can read more about them here.

 

Obviously, I’d love to see them sell a bunch of copies. Then, hopefully my publisher would order more books in the series and I’d get to spend even more time with these characters I’ve grown to love. So that’s my pitch.

Um… please buy them?

Since there are four books, you can take your pick! Cinderella, Beauty & the Beast, Aladdin, Snow White. Buy whichever one is your favorite fairy tale, and you’ll see how Maddie and Holden mess it up and then try to fix it. (If you want to read them in order, Cinderella is book 1, but reading them in order isn’t essential.) Check one out and see if you like it — or heck, just grab all four at once! That’s a great idea, too! (Ick.)

 

Have I convinced you?

Well, wait! Don’t do it yet!

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Holden – can’t stand fairy tales, loves driving his stepsister nuts

Here’s the thing: if everyone who’s planning to buy one or more My Rotten Stepbrother books does so at roughly the same time, they’ll make a much bigger splash. They’ll rank higher and get more attention, which could lead to more people discovering them. I did this with my memoir Mommy Man, and it made a huge difference. Thanks to all you awesome readers and followers, that book went to #1 in its category, #2 on Amazon’s Movers & Shakers chart and #260 overall. (That’s right. It was in the top 300 of every single book on Amazon!)

So I’m asking you to do me a huge favor. If you’re going to buy one or more of the My Rotten Stepbrother books, please do it as close to 12pm on their release day, August 1st, as you can.

If Amazon is your preferred vendor, then do it there. But if you like to support brick and mortar stores or another online retailer, then please stick with them. Anyone who sells books in 2017 is OK by me. Or buy the eBook if that’s what you prefer. Those are great, too. FYI a fuller list of vendors and links to their My Rotten Stepbrother pages can be found here.

And of course, if you’re coming to one of my events, I’d love for you to wait and buy the book(s) in person so I can sign them and support the stores that are hosting me.

august1Tuesday, August 1, 2017. 12pm your time, wherever that is. Or as close as possible to then as you can manage.

Mark your calendar, follow my tweets or leave a comment below if you’d like to be reminded by email.

OK, thanks for listening to my shameless sales pitch. See, that wasn’t so painful after all. And I did it without any help from the Kremlin. Yay me.

(Ick.)

 

Announcing: My Amazing Amazon Preorder Chart Twerk!

Exciting news. My book now has something in common with Tolstoy’s War and Peace, Faulkner’s The Sound and the Fury and Snooki’s Confessions of a Guidette. It’s listed on Amazon! You can see the cover, you can read the description, you can even click on a button to pre-order it (hint, hint).

MommyManCover

Yes, that’s my cover. I’m very happy to report that my publisher, Taylor Trade, hired the incredible David Heatley, who did my blog banner, to design the cover, and it’s exactly everything I wanted my book cover to be, because David is awesome and brilliant and Taylor Trade is the best.

I warned you this moment was coming. I told you I would start a full-on marketing blitz at some point. So here’s what I’m asking you to do. Ready…?

DON’T ORDER IT!

Well, yes, of course I want you to order it. Just not yet.

As I write this, my book is currently ranked #2,036,591 on Amazon. (Suck it, whoever’s #2,036,592!)

It’s not as bad as it sounds. It just got listed, and it doesn’t come out until May 8, 2014. Hopefully I can crack the top 2 million by then.

Now, here’s my silly strategy for getting my book off to a good start with preorders…

You may know that Amazon updates its sales rankings hourly. That means if you order my book right now, it might go up a few hundred thousand positions, and I would be incredibly grateful. Then, it would slowly sink back down again and in a few days, it might rest back in the high 1-millions/low 2-millions.

But what if, I wondered… what if everyone who’s going to preorder it did so at the same time, like within the same 1-hour period? What if I could get my book to rank, even briefly, within the top 1,000, maybe higher? Best case scenario, it would help my book get noticed. Maybe a few more people would order it. Maybe a few more booksellers would choose to stock it. Worst case scenario, it would make me feel good, and that’s nice, too.

So if you’re on board, join me in — oh, let’s call it my Amazing Amazon Preorder Chart Twerk. (Note: I’m still unclear on what twerking actually is.) We’ll twerk it together on Friday, October 4, as close to 12pm EST as you can do it.

This means you, people who’ve told me you can’t wait to preorder my book. This means you, people who like books that are funny and touching and about me. This means you, Mom! This means all of you!

The best part is this: Amazon has a pre-order price guarantee, so you won’t actually pay what it says right now. You’ll be billed when the book ships, and you’ll pay whatever the lowest price was between now and the day you first get to hold the book in your happy little hands. The current price is 10% off retail, but I’ve seen Amazon list it for as much as 25% off over the last few days. I’ll bet they’ll have that deal again over the next 7 1/2 months. Who knows. It may even go lower. (It’s a little like gambling — how fun!)

Let me repeat: Instead of preordering my book now, mark your calendar for Friday October 4, and do it then. (Don’t worry. If you check here or on my Facebook page, I’ll be reminding you.)

And if you’re worried you’ll forget or you think this is silly or you think, “Hey, cracking the top 2 million is pretty good, Jerry, don’t get greedy,” then feel free to order it right this second. Here. At this link. Go on!

I promise I won’t be mad.

UPDATE: I’ll definitely be posting, Facebooking, tweeting and twerking about this again before the big day, but if you want an email reminder on October 4 at go time, just leave me a comment here stating as such, and I’ll add you to the list. Just make sure you enter your email in the appropriate box when you type your comment, and then I’ll have it.